Home > Marketing Management > Vol 2 No 2 June 2014

Volume 2 Issue 2
June 2014

Consumer Shopping Characteristics Approach and Gender Difference in Pakistan Ms. Javeria Shabbir, Dr. Nadeem Safwan Journal of Marketing Management, 2(2), pp. 01-28
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“Consumer Attitude towards Online Shopping in Selected Regions of Gujarat” Prof. Ashish Bhatt Journal of Marketing Management, 2(2), pp. 29-56
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Service Quality and Students’ Satisfaction Towards Purchasing Online Educational Resources Muhammad Sabbir Rahman, Zainal bin Abu Zarim Journal of Marketing Management, 2(2), pp. 57-64
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The Empirical Study of Relationship between Post Purchase Dissonance and Consumer Behaviour Uzma Hasan, Dr. Reshma Nasreen Journal of Marketing Management, 2(2), pp. 65-77
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A Review on Dimensions of Service Quality Models Emel Kursunluoglu Yarimoglu Journal of Marketing Management, 2(2), pp. 79-93
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Impact of Social Medium on Green Choice Behavior Aindrila Biswas, Prof. (Dr.) Mousumi Roy Journal of Marketing Management, 2(2), pp. 95-111
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Relationship between Religiosity andControversial Products and Offensive Nature of Advertising Appeals Mohammad Noorizzuddin Nooh, Syadiyah Abdul Shukor, Muhammad Ridhwan Ab. Aziz, KhairilFaizal Khairi, Mahdhir Abdullah Journal of Marketing Management, 2(2), pp. 113-128
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Empirical Evaluation of Customer Loyalty in Malaysian Retail Outlets Muhammad Khalilur Rahman Journal of Marketing Management, 2(2), pp. 129-143
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Determinants of Mobile Commerce Acceptance amongst Gen Y Dr. Jay P.Trivedi, Dr.Sunil Kumar Journal of Marketing Management, 2(2), pp. 145-163
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The Conceptualisation and Operationalisation of Emotion-based Political Brand Equity Asaad H. Almohammad Journal of Marketing Management, 2(2), pp. 165-194
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The Mediating Effect of Qualitative Overstretch on Customer Orientation, Technological Based Crm and Intention to Quit Incall Centers Aliyu Olayemi Abdullateef, Sany Sanuri Mohd Muktar, Rushami Zien Yusoffc, Intan Shafinaz Binti Ahmad Journal of Marketing Management, 2(2), pp. 195-209
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Including Customers in Co-Design to Market Test Health Services Bruce E Perrott Journal of Marketing Management, 2(2), pp. 211-226
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Supplier Involvement in Product Development Process (PDP) and New Product Performance: The Mediating Role of New Product Advantage Dr. Chutima Wangbenmad, Dr. Nik Ramli Nik Abdul Rashid Journal of Marketing Management, 2(2), pp. 227-238
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Impact of Internal Marketing on Employee Job Satisfaction: An Investigation of Higher Education Institutes of Pakistan Ms. Javeria Shabbir, Dr. Rashid A. Salaria Journal of Marketing Management, 2(2), pp. 239-253
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