Home > Marketing Management > Vol 8 No 1 June 2020

Volume 8, Issue 1
June 2020

The Effectiveness of Viral Marketing in American vs. Indian Market Segments Manasi Shinde, Paul D. Berger Journal of Marketing Management, 8(1), pp. 1-8
DOI: 10.15640/jmm.v8n1a1      URL: http://dx.doi.org/10.15640/jmm.v8n1a1
View Abstract | Full Text (PDF)
“FRANCESINHA” – A Case of Cultural Innovation Influenced by Social Media Manuel Teles Fernandes Journal of Marketing Management, 8(1), pp. 9-19
DOI: 10.15640/jmm.v8n1a2      URL: http://dx.doi.org/10.15640/jmm.v8n1a2
View Abstract | Full Text (PDF)
Investigating the Effects of Cyberspace on Improving and Development of Internet Businesses Ehsan Chamankhah Journal of Marketing Management, 8(1), pp. 20-23
DOI: 10.15640/jmm.v8n1a3      URL: http://dx.doi.org/10.15640/jmm.v8n1a3
View Abstract | Full Text (PDF)
“Influence of Consumer Sales Promotion on Consumers’ Purchasing Behaviour of the Retailing of Consumer Goods in Tema, Ghana” Ibrahim Ofosu-Boateng Journal of Marketing Management, 8(1), pp. 24-36
DOI: 10.15640/jmm.v8n1a4      URL: http://dx.doi.org/10.15640/jmm.v8n1a4
View Abstract | Full Text (PDF)
What Drives Social Media Relationship Quality in Social Enterprises Chiou-Fong Wei, Ya-Yun Cheng, Chang-Tang Chiang, Gwo-Hau Ding Journal of Marketing Management, 8(1), pp. 37-49
DOI: 10.15640/jmm.v8n1a5      URL: http://dx.doi.org/10.15640/jmm.v8n1a5
View Abstract | Full Text (PDF)
Guerilla Marketing Practices of Small and Medium Enterprises: A Case of Calbayog City, Philippines Rey James B. Roxas, Donald M. Patimo, Eugene C. Calumba, Francis C. Toleza, Florabel C. Canaman Journal of Marketing Management, 8(1), pp. 50-54
DOI: 10.15640/jmm.v8n1a6      URL: http://dx.doi.org/10.15640/jmm.v8n1a6
View Abstract | Full Text (PDF)
A Proposal Digital Marketing Strategy for MarcheluzzoSrl: Training and Evaluating a Prediction Model for the Number of Adv. Impressions Charles Alves de Castro Journal of Marketing Management, 8(1), pp. 55-72
DOI: 10.15640/jmm.v8n1a7      URL: http://dx.doi.org/10.15640/jmm.v8n1a7
View Abstract | Full Text (PDF)