Home > Marketing Management > Vol 7 No 2 December 2019

Volume 7, Issue 2
December 2019

How Technological Innovations Influence Calendar Timing in the Marketplace Charles L. Martin Journal of Marketing Management, 7(2), pp. 1-10
DOI: 10.15640/jmm.v7n2a1      URL: http://dx.doi.org/10.15640/jmm.v7n2a1
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Computational Vision and Business Intelligence in the Beauty Segment - An Analysis through Instagram Norberto Almeida Andrade, Giuliano Carlo Rainatto, Denis Gustavo E. Paschoal, Fernando Rodrigues da Silva, Genésio Renovato Journal of Marketing Management, 7(2), pp. 11-17
DOI: 10.15640/jmm.v7n2a2      URL: http://dx.doi.org/10.15640/jmm.v7n2a2
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Do Luxury Car Brands Market Premium Status in a World of Likes, Followers, and User-Generated Content? Dr. S. Paige Gardiner Journal of Marketing Management, 7(2), pp. 18-27
DOI: 10.15640/jmm.v7n2a3      URL: http://dx.doi.org/10.15640/jmm.v7n2a3
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The Impact of Supply Chain Strategies on Customers Relations Management in the Jordanian Food Products Companies Mohamad H.Q. Taj, Prof. Younes A.A. Megdadi Journal of Marketing Management, 7(2), pp. 28-38
DOI: 10.15640/jmm.v7n2a4      URL: http://dx.doi.org/10.15640/jmm.v7n2a4
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Impact of Celebrity Endorsement on Consumer Buying Behavior in Saudi Society. A Cross-Sectional Study from Jeddah, KSA, 2018. Mona Matar Aldajani, Manal M. Al Daajani. MBBS Journal of Marketing Management, 7(2), pp. 39-44
DOI: 10.15640/jmm.v7n2a5      URL: http://dx.doi.org/10.15640/jmm.v7n2a5
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On The Boundary of the Sacred and the Profane: The Author Name Véronique Collange, Mathilde Pulh Journal of Marketing Management, 7(2), pp. 45-59
DOI: 10.15640/jmm.v7n2a6      URL: http://dx.doi.org/10.15640/jmm.v7n2a6
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The Role of Gender in Student’s Selection of Higher Learning Institutions in Lesotho Mr. Mpheteli J. Malunga, Dr. Regina M. Thetsane, Dr. Motšelisi C. Mokhethi Journal of Marketing Management, 7(2), pp. 60-69
DOI: 10.15640/jmm.v7n2a7      URL: http://dx.doi.org/10.15640/jmm.v7n2a7
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Effect of Consumer Attitude towards SMS Advertising and Demographic Features on Egyptian Consumers Buying Decision Dr. Nevine Eshra, Dr. Noha Beshir Journal of Marketing Management, 7(2), pp. 70-76
DOI: 10.15640/jmm.v7n2a8      URL: http://dx.doi.org/10.15640/jmm.v7n2a8
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The Role of Customer Relationship Management Strategies on Developing Customer Services of Jordanian Telecommunication Companies Abdulla Nazal, Younes Megdadi Journal of Marketing Management, 7(2), pp. 77-85
DOI: 10.15640/jmm.v7n2a9      URL: http://dx.doi.org/10.15640/jmm.v7n2a9
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