Journal of Marketing Management

The Impact of Supply Chain Strategies on Customers Relations Management in the Jordanian Food Products Companies
Mohamad H.Q. Taj, Prof. Younes A.A. Megdadi

Abstract
This study aim to investigate the impact of supply chain strategies (flexibility strategy, agile strategy, external processing strategy) on customer relationship management (client knowledge, customer value, customer expectations) of Jordanian food products companies. The analytical descriptive approach was used to analyze the significance of independent and dependent study variables. In addition to the multiple and simple impact tests of the variables of the study, based on the statistical analysis program SPss. The study population included all Jordanian food companies with an overall (25) companies. The sample of the study included all employees of the supply chain departments of the surveyed companies by using the comprehensive survey method which covered (218) employees. To achieve the objectives of the study, a special questionnaire was developed and judged. The study reached a number of results, the most important of which are:There is a statistically significant impact of supply chain strategies dimensions on CRM dimensions either collectively and individually at the significance level (α= 0.05).The study has made a number of recommendations, the most important is:The need of Jordanian food products companies to apply new strategies related to the cost of materials and quality and the terms of negotiations with suppliers to ensure the safety of the procurement process to meet the obligations to meet the needs of target markets without delay in order to maintain their competitive position in light of the changes and challenges of unstable markets to ensure closer relationship with customers.

Full Text: PDF     DOI: 10.15640/jmm.v7n2a4