Home > Marketing Management > Vol 5 No 2 December 2017

Volume 5 Issue 2
December 2017

Ethnicity in Car Purchase Decisions Xin Zhao Journal of Marketing Management, 5(2), pp. 1-14
DOI: 10.15640/jmm.v5n2a1      URL: http://dx.doi.org/10.15640/jmm.v5n2a1
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The Effects of Self-Construal on Product Popularity Yun Lee Journal of Marketing Management, 5(2), pp. 15-21
DOI: 10.15640/jmm.v5n2a2      URL: http://dx.doi.org/10.15640/jmm.v5n2a2
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Corruption Perceptions in the Caucasus: Impediments to Business Activity in Armenia, Azerbaijan, and Georgia JungKook (JK) Lee, Frank H. Wadsworth, Jerry Wheat, Brenda Swartz Journal of Marketing Management, 5(2), pp. 22-30
DOI: 10.15640/jmm.v5n2a3      URL: http://dx.doi.org/10.15640/jmm.v5n2a3
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The Impact of Marketing by Relationships to Achieve Competitive Advantage A Case Study "Cellular Telecommunication Companies in Jordan" Motteh Saleh Al- Shibly, Khaldon hamdan Alkhawaldeh Journal of Marketing Management, 5(2), pp. 31-43
DOI: 10.15640/jmm.v5n2a4      URL: http://dx.doi.org/10.15640/jmm.v5n2a4
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The Influence of Fan Pages on Consumer Purchase Intention: Liking Behavior as a Moderator Chi-Hui Chiang, Kuo-Chang Tseng Journal of Marketing Management, 5(2), pp. 44-59
DOI: 10.15640/jmm.v5n2a5      URL: http://dx.doi.org/10.15640/jmm.v5n2a5
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The Impact of Stereotyped and Non-Stereotyped Brand Genders on Cross- Gender Extension Evaluations Nathalie Veg-Sala Journal of Marketing Management, 5(2), pp. 60-74
DOI: 10.15640/jmm.v5n2a6      URL: http://dx.doi.org/10.15640/jmm.v5n2a6
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Humanizing Brands: An Examination of the Psychological Process of Anthropomorphism and its Effects on Consumer Responses Kuan-Ju Chen, Ph.D. Journal of Marketing Management, 5(2), pp. 75-87
DOI: 10.15640/jmm.v5n2a7      URL: http://dx.doi.org/10.15640/jmm.v5n2a7
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Museum as One of the Tourist Destination in Surabaya Thyophoida W. S. Panjaitan, Citra Anggaraini Journal of Marketing Management, 5(2), pp. 88-95
DOI: 10.15640/jmm.v5n2a8      URL: http://dx.doi.org/10.15640/jmm.v5n2a8
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Utilization of Knowledge Management in Marketing of Knowledge-Based Products; The Necessity of Developing a Native Culture-Adopted Model Ata Pourabbasi, Solmaz Sadat Naghavi Alhosseini Journal of Marketing Management, 5(2), pp. 96-100
DOI: 10.15640/jmm.v5n2a9      URL: http://dx.doi.org/10.15640/jmm.v5n2a9
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Volatility Risk Pricing, Market Regulations and Cross Section of Stock Returns in Emerging Markets Yusuf, Ismaila Akanni PhD; Mustapha, Saidi Atanda PhD Journal of Marketing Management, 5(2), pp. 101-122
DOI: 10.15640/jmm.v5n2a10      URL: http://dx.doi.org/10.15640/jmm.v5n2a10
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Clustering the Mediators Between the Sales Control Systems and the Sales Performance Using the AMO Model: a Narrative Systematic Literature Review Alejandro Benet-Zepf(Ph.D.), Boluda (Ph.D.), Juan Antonio Marín-García (Ph.D.) Journal of Marketing Management, 5(2), pp. 123-143
DOI: 10.15640/jmm.v5n2a11      URL: http://dx.doi.org/10.15640/jmm.v5n2a11
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