Journal of Marketing Management

Utilization of Knowledge Management in Marketing of Knowledge-Based Products; The Necessity of Developing a Native Culture-Adopted Model
Ata Pourabbasi, Solmaz Sadat Naghavi Alhosseini

Abstract
Knowledge-based wealth creation is the main component of economic policies in Iran which will be achieved by promoting knowledge-based companies. In knowledge-based enterprises, economic growth and employment creation are realized in line with the innovation capacity. But the important thing to note is that the mere production of knowledge-based is not a guarantee of the realization of wealth, and there is still a gap between the production process and the achievement of wealth. In this view, the use of knowledge management in the marketing of knowledge-based products is one of the most important considerations in the creation of knowledge-based wealth. In this regard, it is necessary to develop a modern and native model for the purpose of knowledge management in the marketing system of knowledge-based products according to some cultural, political and economic characteristics of Iran society.

Full Text: PDF     DOI: 10.15640/jmm.v5n2a9