Home > Marketing Management > Vol 5 No 1 June 2017

Volume 5 Issue 1
June 2017

How Emotional Arousal and Attitudes Influence Ad Response: Using Eye Tracking to Gauge Nonprofit Print Advertisement Effectiveness Lisa M. Sciulli1 Ph.D; Charlene P. Bebko1 Ph.D; Parimal Bhagat Ph.D. Journal of Marketing Management, 5(1), pp. 1-11
DOI: 10.15640/jmm.v5n1a1      URL: http://dx.doi.org/10.15640/jmm.v5n1a1
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Effects of Last-Minute Bidding Behavior and Seller Reputation on Online Auctions Zhen Li Journal of Marketing Management, 5(1), pp. 12-20
DOI: 10.15640/jmm.v5n1a2      URL: http://dx.doi.org/10.15640/jmm.v5n1a2
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Brand and Design Effects on New Product Evaluation at the Concept Stage Nathalie Herbeth1, Steve Dessalles, Pierre Desmet Journal of Marketing Management, 5(1), pp. 21-26
DOI: 10.15640/jmm.v5n1a3      URL: http://dx.doi.org/10.15640/jmm.v5n1a3
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The Congruence Effect between Celebrity and the Endorsed Product in Advertising Aїcha Meksi Gaied, Kaouther Saied Ben Rached Journal of Marketing Management, 5(1), pp. 27-44
DOI: 10.15640/jmm.v5n1a4      URL: http://dx.doi.org/10.15640/jmm.v5n1a4
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Management Control Systems Focused on the Customer: Evidence from Brazil Flavio Roberto Mantovani, Carlos Alberto Pereira Journal of Marketing Management, 5(1), pp. 45-55
DOI: 10.15640/jmm.v5n1a5      URL: http://dx.doi.org/10.15640/jmm.v5n1a5
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Exploring Agritoursim Entrepreneurship Strategies: Antecedents and Consequences Lanlung (Luke) Chiang, Ph.D; Jaewook Kim, Ph.D; Liang(Rebecca) Tang, Ph.D; Robert Bosselman, Ph.D. Journal of Marketing Management, 5(1), pp. 56-69
DOI: 10.15640/jmm.v5n1a6      URL: http://dx.doi.org/10.15640/jmm.v5n1a6
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