Home > Marketing Management > Vol 4 No 1 June 2016

Volume 4 Issue 1
June 2016

The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions Robert D. Evans, Jr. Journal of Marketing Management, 4(1), pp. 1-6
DOI: 10.15640/jmm.v4n1a1      URL: http://dx.doi.org/10.15640/jmm.v4n1a1
View Abstract | Full Text (PDF)
Hash tag Slogans, Super Bowl Commercials, and Millennial Dr. Douglas M. Carroll Journal of Marketing Management, 4(1), pp. 7-18
DOI: 10.15640/jmm.v4n1a2      URL: http://dx.doi.org/10.15640/jmm.v4n1a2
View Abstract | Full Text (PDF)
Determining Key Factors in Consumer Evaluation of an Airport Xiao Wang Mengnan Hong, Paul D. Berger Journal of Marketing Management, 4(1), pp. 19-30
DOI: 10.15640/jmm.v4n1a3      URL: http://dx.doi.org/10.15640/jmm.v4n1a3
View Abstract | Full Text (PDF)
A Model of Consumer Anger Venessa Funches Journal of Marketing Management, 4(1), pp. 31-42
DOI: 10.15640/jmm.v4n1a4      URL: http://dx.doi.org/10.15640/jmm.v4n1a4
View Abstract | Full Text (PDF)
Soccer Fans’ Motivations, Attitudes, and Behavioral Intentions across Ethnicity and Gender Lines: Are Hispanics in the United States More Passionate about Soccer than Ricard W. Jensen, Ph.D.; Yam B. Limbu, Ph.D. Journal of Marketing Management, 4(1), pp. 43-57
DOI: 10.15640/jmm.v4n1a5      URL: http://dx.doi.org/10.15640/jmm.v4n1a5
View Abstract | Full Text (PDF)
Education, Educational Services and their Quality Zaid Yaseen Saud AL_Dulaimi, Ph.D Journal of Marketing Management, 4(1), pp. 58-66
DOI: 10.15640/jmm.v4n1a6      URL: http://dx.doi.org/10.15640/jmm.v4n1a6
View Abstract | Full Text (PDF)
Public Relations as Part of Integrated Communication of an Enterprise-Consumer Oriented On Fatos Ukaj Journal of Marketing Management, 4(1), pp. 67-72
DOI: 10.15640/jmm.v4n1a7      URL: http://dx.doi.org/10.15640/jmm.v4n1a7
View Abstract | Full Text (PDF)
Investigating the Impact of Technology Based CRM on ROMI Medjedel Elkhanssa, Medjedel Ahmed, Sakouchi Ahmed Journal of Marketing Management, 4(1), pp. 73-82
DOI: 10.15640/jmm.v4n1a8      URL: http://dx.doi.org/10.15640/jmm.v4n1a8
View Abstract | Full Text (PDF)
Employability Attributes required for Entry-Level Marketing Jobs in Selected Sectors in South Africa Thérèse Roux, Johan de Jager Journal of Marketing Management, 4(1), pp. 83-92
DOI: 10.15640/jmm.v4n1a9      URL: http://dx.doi.org/10.15640/jmm.v4n1a9
View Abstract | Full Text (PDF)
Comparable or Enriched: Influence of Temporal Distance upon Consumer Tradeoff between the Two Attributes Mei-Ching Huang, Pei-Hsun Wu, Chia-Hsun Lin Journal of Marketing Management, 4(1), pp. 93-103
DOI: 10.15640/jmm.v4n1a10      URL: http://dx.doi.org/10.15640/jmm.v4n1a10
View Abstract | Full Text (PDF)
The Impact of the Service Quality as a Mediating Variable on the Relationship between Internal Marketing Policies and Internal Customer Satisfaction: An Empirical Study at Taif University Dr. Abdulraheem Ali Alghamdi Journal of Marketing Management, 4(1), pp. 104-124
DOI: 10.15640/jmm.v4n1a11      URL: http://dx.doi.org/10.15640/jmm.v4n1a11
View Abstract | Full Text (PDF)
Does Fear of New Car Technologies Influence Brand Loyalty Relationship? Syahida Abd Aziz Journal of Marketing Management, 4(1), pp. 125-136
DOI: 10.15640/jmm.v4n1a12      URL: http://dx.doi.org/10.15640/jmm.v4n1a12
View Abstract | Full Text (PDF)
The Role of Customer Relationships Management in Achieving Competitive Advantage (A prospective study on a sample of employees at banks in Irbid city) Dr. Ali Falah Al-zoubi Journal of Marketing Management, 4(1), pp. 137-150
DOI: 10.15640/jmm.v4n1a13      URL: http://dx.doi.org/10.15640/jmm.v4n1a13
View Abstract | Full Text (PDF)
Measuring Customers' Perceptions and Readiness to Accept E-Commerce in Iraq: An Empirical Study Sabah M. Al-Najjar, Maha K. Jawad Journal of Marketing Management, 4(1), pp. 151-162
DOI: 10.15640/jmm.v4n1a14      URL: http://dx.doi.org/10.15640/jmm.v4n1a14
View Abstract | Full Text (PDF)
CRM triggers effectiveness through Customer Selection Orientation, Business Cycle Orientation, Cross-Functional Integration and Dual Value Creation: Myth or Reality Atiya Naaz Bukhari, Dr. Roshan Kazi Journal of Marketing Management, 4(1), pp. 163-171
DOI: 10.15640/jmm.v4n1a15      URL: http://dx.doi.org/10.15640/jmm.v4n1a15
View Abstract | Full Text (PDF)
The Effect of Demographic Information as Moderator toward Relationship between Service Quality, Customer Satisfaction, and Customer Loyalty in Thai Low Cost Carriers’ Passengers Krittipat Pitchayadejanant (Ph.D.), Parinya Nakpathom Journal of Marketing Management, 4(1), pp. 172-182
DOI: 10.15640/jmm.v4n1a16      URL: http://dx.doi.org/10.15640/jmm.v4n1a16
View Abstract | Full Text (PDF)
Clothing Consumption Addictive Motives Dr. Tareq N. Hashem, Diana (Moh’d Adnan) Rislan Homsi, Firas Jamil Alotoum, Ehab Kamal Haikal Journal of Marketing Management, 4(1), pp. 183-192
DOI: 10.15640/jmm.v4n1a17      URL: http://dx.doi.org/10.15640/jmm.v4n1a17
View Abstract | Full Text (PDF)