Home > Marketing Management > Vol 3 No 2 December 2015

Volume 3 Issue 2
December 2015

Determinants of Perceived Value of Direct to Consumer Advertising for Prescription Drugs: Do They Vary by Disease Condition? Franklin Carter, Thani Jambulingam, Ravindra Chitturi Journal of Marketing Management, 3(2), pp. 1-10
DOI: 10.15640/jmm.v3n2a1      URL: http://dx.doi.org/10.15640/jmm.v3n2a1
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An Exploratory Analysis of Entrepreneurs’ Social Media Usage in Small Business Practices Michele M. Granger, Ed.D.; Lauren Reiter, Ph.D. Journal of Marketing Management, 3(2), pp. 11-26
DOI: 10.15640/jmm.v3n2a2      URL: http://dx.doi.org/10.15640/jmm.v3n2a2
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Proposing Persuasion Knowledge as the Antecedent of Consumers’ Self-Confidence during a Complex Purchase Decision Alet C Erasmus, Sunė Donoghue, Lizelle Fletcher Journal of Marketing Management, 3(2), pp. 27-38
DOI: 10.15640/jmm.v3n2a3      URL: http://dx.doi.org/10.15640/jmm.v3n2a3
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Data Visualization in Marketing U. N. Umesh, Martin Kagan Journal of Marketing Management, 3(2), pp. 39-46
DOI: 10.15640/jmm.v3n2a4      URL: http://dx.doi.org/10.15640/jmm.v3n2a4
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Understanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing Dr. Bandar Khalaf Alharthey Journal of Marketing Management, 3(2), pp. 47-54
DOI: 10.15640/jmm.v3n2a5      URL: http://dx.doi.org/10.15640/jmm.v3n2a5
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eWOM Richness of Leisure Farm Tour Experience：Influences of Message Valence, Product Type and Consumer Knowledge Shuling Liao, Crystal Tzu-ying Lee, Tzu-han Lin, Meng-chen Lin Journal of Marketing Management, 3(2), pp. 55-68
DOI: 10.15640/jmm.v3n2a6      URL: http://dx.doi.org/10.15640/jmm.v3n2a6
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Pharmaceutical Representatives and Prescription Decisions by Physicians in Saudi Arabia Ishak Abubakar Y. Ibrahim, Charles H. Bélanger Journal of Marketing Management, 3(2), pp. 69-79
DOI: 10.15640/jmm.v3n2a7      URL: http://dx.doi.org/10.15640/jmm.v3n2a7
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A Theoretical Approach to Total Quality Management in Marketing of Banking Sector Assist. Prof. Dr. Yakup DURMAZ, ZeynepDerya DÜŞÜN, Beyhan DEMİR Journal of Marketing Management, 3(2), pp. 81-87
DOI: 10.15640/jmm.v3n2a8      URL: http://dx.doi.org/10.15640/jmm.v3n2a8
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An Exploratory Study about the Emotions Experienced by Users of a Health Care Service Gabriel Sperandio Milan, Juliana Raquel de Souza Luchesi, Deonir De Toni, Suélen Bebber Journal of Marketing Management, 3(2), pp. 89-102
DOI: 10.15640/jmm.v3n2a9      URL: http://dx.doi.org/10.15640/jmm.v3n2a9
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Knowledge Relationships Regarding Organically Produced Food David Benjamin Janse van Rensburg, Gerrit Antonie Petrus Drotsky, Johannes Wilhelmus de Jager, Robert Rugimbana Journal of Marketing Management, 3(2), pp. 103-113
DOI: 10.15640/jmm.v3n2a10      URL: http://dx.doi.org/10.15640/jmm.v3n2a10
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