Home > Marketing Management > Vol 3 No 1 June 2015

Volume 3 Issue 1
June 2015

The Antecedents of Online Word-Of-Mouth Jie Feng, Jing Yang Journal of Marketing Management, 3(1), pp. 1-20
DOI: 10.15640/jmm.v3n1a1      URL: http://dx.doi.org/10.15640/jmm.v3n1a1
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Buyer Attributes for Targeting the College Student in Boutique Clothing Retailing Kenneth E. Clow, Henry S. Cole, Stan Williamson Journal of Marketing Management, 3(1), pp. 21-30
DOI: 10.15640/jmm.v3n1a2      URL: http://dx.doi.org/10.15640/jmm.v3n1a2
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Diversity by Design: Analogizing and Formative Investigation across Disciplines and Cultures Esi A. Elliot, Benjamin K. Ngugi, Yonchuang Bao Journal of Marketing Management, 3(1), pp. 31-39
DOI: 10.15640/jmm.v3n1a3      URL: http://dx.doi.org/10.15640/jmm.v3n1a3
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Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study R.K. Thilina Karunanayake, Dr. W.M.C Bandara Wanninayake Journal of Marketing Management, 3(1), pp. 40-52
DOI: 10.15640/jmm.v3n1a4      URL: http://dx.doi.org/10.15640/jmm.v3n1a4
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An Investigation of the Relationship between Customer Satisfaction and Loyalty on the Brand Image of Taiyen’s Products－A Case Study of the Customer in Pingtung Area Yeong-Shenn Lin, Yi-Jia Li, Chung-Yuan Tsay Journal of Marketing Management, 3(1), pp. 53-63
DOI: 10.15640/jmm.v3n1a5      URL: http://dx.doi.org/10.15640/jmm.v3n1a5
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Consumer Ironic Consumption: Luxury Apparel Purchase Rebounds in a Dismal Economy Shuling Liao, Chianghui Wang Journal of Marketing Management, 3(1), pp. 64-75
DOI: 10.15640/jmm.v3n1a6      URL: http://dx.doi.org/10.15640/jmm.v3n1a6
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A Single-Item Measure Approach to Consumer-Based Brand Equity Based on Evolutionary Psychology and Neuroscience Dr. Harald Kindermann Journal of Marketing Management, 3(1), pp. 76-82
DOI: 10.15640/jmm.v3n1a7      URL: http://dx.doi.org/10.15640/jmm.v3n1a7
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Brand Heritage and Word of Mouth: The Mediating Role of Brand Personality, Product Involvement and Customer Satisfaction Mohsen Akbari, Kambiz Salehi, Masoud Samadi Journal of Marketing Management, 3(1), pp. 83-90
DOI: 10.15640/jmm.v3n1a8      URL: http://dx.doi.org/10.15640/jmm.v3n1a8
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The Influence of Organizational Culture and Marketing Capabilities on Performance of Microfinance Institutions in Kenya Owino Joseph Odhiambo, Francis Kibera, Raymond Musyoka Journal of Marketing Management, 3(1), pp. 91-99
DOI: 10.15640/jmm.v3n1a9      URL: http://dx.doi.org/10.15640/jmm.v3n1a9
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Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka Nisal Rochana Gunawardane Journal of Marketing Management, 3(1), pp. 100-117
DOI: 10.15640/jmm.v3n1a10      URL: http://dx.doi.org/10.15640/jmm.v3n1a10
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