Journal of Marketing Management

An Investigation of the Relationship between Customer Satisfaction and Loyalty on the Brand Image of Taiyen’s Products－A Case Study of the Customer in Pingtung Area
Yeong-Shenn Lin, Yi-Jia Li, Chung-Yuan Tsay

Abstract
The research had revealed the correlation of the image of brand, quality of products, customer’s satisfaction and loyalty through Pearson’s analysis. Image of brand, quality of products, customer’s satisfaction and loyalty had revealed the correlation also. Appraised the image of brand, quality of products, customer’s satisfaction whether it had associated relationship or not. The result is obvious and noticeable for four aspects. It influenced and related manifestly and completely. The purpose of this study was to investigate Taiyen’s image of brand of products which may influence customer’s satisfaction and loyalty. Besides, the interrelated relationship between customer’s satisfaction and loyalty is also studied in this paper. The final analysis provides some suggestions to businessman for reference.

Full Text: PDF     DOI: 10.15640/jmm.v3n1a5