Volume 9, Issue 1
June 2021
The Use of E-Marketing and Innovation as a Means to Achieve Business Success: A Study in the Microenterprises of the Textile Sector of Aguascalientes.
David Cabral Olmos, Margarita Ramírez Ramírez, Juan Ramón Gutiérrez Velasco
Journal of Marketing Management, 9(1), pp. 1-9 DOI: 10.15640/jmm.v9n1a1 URL: http://dx.doi.org/10.15640/jmm.v9n1a1 |
View Abstract | Full Text (PDF) |
The Use of Social Networks by Informal Entrepreneurial Women: An Exploratory Study in Uberlândia-MG, Brazil
Karine de Jesus Rodrigues Santana, Victor Silva, Márcio Lopes Pimenta
Journal of Marketing Management, 9(1), pp. 10-17 DOI: 10.15640/jmm.v9n1a2 URL: http://dx.doi.org/10.15640/jmm.v9n1a2 |
View Abstract | Full Text (PDF) |
I Like Him Just Like My Wife! Empty Nest and Attachment to Car Consumption by the Elderly
Tonny Kerley de Alencar Rodrigues, Lísia Maria Monteiro Ferreira
Journal of Marketing Management, 9(1), pp. 18-27 DOI: 10.15640/jmm.v9n1a3 URL: http://dx.doi.org/10.15640/jmm.v9n1a3 |
View Abstract | Full Text (PDF) |
After the fashion passes, my identification remains! Consumption patterns and identity construction of homoaffective clothing
Tonny Kerley de Alencar Rodrigues, Lísia Maria Monteiro Ferreira
Journal of Marketing Management, 9(1), pp. 28-36 DOI: 10.15640/jmm.v9n1a4 URL: http://dx.doi.org/10.15640/jmm.v9n1a4 |
View Abstract | Full Text (PDF) |
Marketing Strategies of American and Canadian Event Planners in a Pandemic
Lise Heroux, Mark M. Gultek
Journal of Marketing Management, 9(1), pp. 37-48 DOI: 10.15640/jmm.v9n1a5 URL: http://dx.doi.org/10.15640/jmm.v9n1a5 |
View Abstract | Full Text (PDF) |
Browse Journals
Journal Policies
Information
Useful Links
- Call for Papers
- Submit Your Paper
- Publish in Your Native Language
- Subscribe the Journal
- Frequently Asked Questions
- Contact the Executive Editor
- Recommend this Journal to Librarian
- View the Current Issue
- View the Previous Issues
- Recommend this Journal to Friends
- Recommend a Special Issue
- Comment on the Journal
- Publish the Conference Proceedings
Latest Activities
Resources
Visiting Status
Today | 209 |
Yesterday | 163 |
This Month | 2967 |
Last Month | 6562 |
All Days | 1495856 |
Online | 6 |