Home > Marketing Management > Vol 9 No 2 December 2021

Volume 9, Issue 2
December 2021

Calendar-Led Marketing Issues and Perspectives: A Depth Interview Approach Charles L. Martin, Jonathan S. Tuttle Journal of Marketing Management, 9(2), pp. 1-12
DOI: 10.15640/jmm.v9n2a1      URL: http://dx.doi.org/10.15640/jmm.v9n2a1
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Notoriety or Reputation: Implications for the Choice of Products with Potential Geographical Indication Amanzou Nogbou Andetchi Aubin, Nindjin Charlemagne, Kouassi Kouadio Benal, Mobio Jacob Aubin, Kouakou Kouakou Phillips, Kouamé Kohi Alfred, Amani N'guessan Georges Journal of Marketing Management, 9(2), pp. 13-18
DOI: 10.15640/jmm.v9n2a2      URL: http://dx.doi.org/10.15640/jmm.v9n2a2
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Be careful! Consumers’ Purchase Intentions are being affected by the Statistical Format of Online Reviews Fengpei Hu, Qingzhou Sun, Jiarui Wang, Kaiming Li, Qian Zheng Journal of Marketing Management, 9(2), pp. 19-29
DOI: 10.15640/jmm.v9n2a3      URL: http://dx.doi.org/10.15640/jmm.v9n2a3
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Contribution of Brand Marketing in a Successful IPO Nishant Renu Journal of Marketing Management, 9(2), pp. 30-34
DOI: 10.15640/jmm.v9n2a4      URL: http://dx.doi.org/10.15640/jmm.v9n2a4
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Applications of AR and VR Technologies in Healthcare Marketing Nishant Renu Journal of Marketing Management, 9(2), pp. 35-39
DOI: 10.15640/jmm.v9n2a5      URL: http://dx.doi.org/10.15640/jmm.v9n2a5
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Significance of Regenerative Biologics Marketing in the Evolving Healthcare Landscape Nishant Renu Journal of Marketing Management, 9(2), pp. 40-44
DOI: 10.15640/jmm.v9n2a6      URL: http://dx.doi.org/10.15640/jmm.v9n2a6
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Innovative Healthcare Marketing Strategies during COVID-19 Nishant Renu Journal of Marketing Management, 9(2), pp. 45-49
DOI: 10.15640/jmm.v9n2a7      URL: http://dx.doi.org/10.15640/jmm.v9n2a7
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Digital and Social Media Marketing Strategies of American and Canadian Restaurants in a Pandemic Mark Gultek, Lise Heroux, Richard Gottschall Journal of Marketing Management, 9(2), pp. 50-58
DOI: 10.15640/jmm.v9n2a8      URL: http://dx.doi.org/10.15640/jmm.v9n2a8
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Social Media Influencers (SMIs) in Context: A Literature Review Charles Alves de Castro, Dr Isobel O’Reilly, Dr Aiden Carthy Journal of Marketing Management, 9(2), pp. 59-71
DOI: 10.15640/jmm.v9n2a9      URL: http://dx.doi.org/10.15640/jmm.v9n2a9
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Comprehensive Report on Organizational Communication and Leadership Swinton W. Hudson, Jr. Journal of Marketing Management, 9(2), pp. 72-77
DOI: 10.15640/jmm.v9n2a10      URL: http://dx.doi.org/10.15640/jmm.v9n2a10
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