Home > Marketing Management > Vol 9 No 1 June 2021

Volume 9, Issue 1
June 2021

The Use of E-Marketing and Innovation as a Means to Achieve Business Success: A Study in the Microenterprises of the Textile Sector of Aguascalientes. David Cabral Olmos, Margarita Ramírez Ramírez, Juan Ramón Gutiérrez Velasco Journal of Marketing Management, 9(1), pp. 1-9
DOI: 10.15640/jmm.v9n1a1 URL: http://dx.doi.org/10.15640/jmm.v9n1a1
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The Use of Social Networks by Informal Entrepreneurial Women: An Exploratory Study in Uberlândia-MG, Brazil Karine de Jesus Rodrigues Santana, Victor Silva, Márcio Lopes Pimenta Journal of Marketing Management, 9(1), pp. 10-17
DOI: 10.15640/jmm.v9n1a2      URL: http://dx.doi.org/10.15640/jmm.v9n1a2
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I Like Him Just Like My Wife! Empty Nest and Attachment to Car Consumption by the Elderly Tonny Kerley de Alencar Rodrigues, Lísia Maria Monteiro Ferreira Journal of Marketing Management, 9(1), pp. 18-27
DOI: 10.15640/jmm.v9n1a3      URL: http://dx.doi.org/10.15640/jmm.v9n1a3
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After the fashion passes, my identification remains! Consumption patterns and identity construction of homoaffective clothing Tonny Kerley de Alencar Rodrigues, Lísia Maria Monteiro Ferreira Journal of Marketing Management, 9(1), pp. 28-36
DOI: 10.15640/jmm.v9n1a4      URL: http://dx.doi.org/10.15640/jmm.v9n1a4
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Marketing Strategies of American and Canadian Event Planners in a Pandemic Lise Heroux, Mark M. Gultek Journal of Marketing Management, 9(1), pp. 37-48
DOI: 10.15640/jmm.v9n1a5      URL: http://dx.doi.org/10.15640/jmm.v9n1a5
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