Home > Marketing Management > Vol 8 No 2 December 2020

Volume 8, Issue 2
December 2020

Influence of Shopping Goal Fulfillment Behaviors of Companions on Consumers’ Affective and Behavioral Responses Junsang Lim Journal of Marketing Management, 8(2), pp. 1-8
DOI: 10.15640/jmm.v8n2a1      URL: http://dx.doi.org/10.15640/jmm.v8n2a1
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How Price Dispersion Influences Intention to Join Online Group Buying: The Role of Perceived Price Fairness Zhe Zhang Journal of Marketing Management, 8(2), pp. 9-22
DOI: 10.15640/jmm.v8n2a2      URL: http://dx.doi.org/10.15640/jmm.v8n2a2
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Organizational and Institutional Factors that Intensify the Use of Greenwashing by the World’s Major Car Manufacturers Pedro Batista, Oderlene Vieira de Oliveira, Felipe Alexandre de Lima Journal of Marketing Management, 8(2), pp. 37-46
DOI: 10.15640/jmm.v8n2a4      URL: http://dx.doi.org/10.15640/jmm.v8n2a4
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Service Growth: Perennial Challenges and Alternatives for Entrepreneurs of Service Firms Charles L. Martin Journal of Marketing Management, 8(2), pp. 47-55
DOI: 10.15640/jmm.v8n2a5      URL: http://dx.doi.org/10.15640/jmm.v8n2a5
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Moderating Effects of Customer Lifetime Value and Referral Value on Customer Service of Frontline Employees for Customer and Organizational Satisfaction: A Comparative Analysis Dhameeth, G.D; Dissanayake, D.M.R, Gagnon, D; Shannon,C. Journal of Marketing Management, 8(2), pp. 56-68
DOI: 10.15640/jmm.v8n2a6      URL: http://dx.doi.org/10.15640/jmm.v8n2a6
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Amplifying Graduates Employability and Marketability: The Case of the National University of Lesotho Dr. Regina M. Thetsane, Dr. Motšelisi C. Mokhethi Journal of Marketing Management, 8(2), pp. 69-76
DOI: 10.15640/jmm.v8n2a7      URL: http://dx.doi.org/10.15640/jmm.v8n2a7
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How Can Multinational Brands Acquire Legitimacy in Developing Markets? A Case Study of Haier and TCL in Developing Markets Tao Wang, Wei Zhang, Nan Cui Journal of Marketing Management, 8(2), pp. 77-94
DOI: 10.15640/jmm.v8n2a8      URL: http://dx.doi.org/10.15640/jmm.v8n2a8
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