Home > Marketing Management > Vol 7 No 1 June 2019

Volume 7, Issue 1
June 2019

What’s a Qatar? FIFA World Cup 2022 Professor Marshall Ottenfeld, Erica K. Poremba, MBA, Ed.D (ABD); Dr. Ralph Haug Journal of Marketing Management, 7(1), pp. 1-11
DOI: 10.15640/jmm.v7n1a1      URL: http://dx.doi.org/10.15640/jmm.v7n1a1
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Marketing Compound for Cooperatives - CMC: The 6P's of Cooperativism Rumeninng Abrantes dos Santos, Adriano Dias de Carvalho, Nadia Kassouf Pizzinatto, Antônio Carlos Giuliani, Flávio Augustus da Mota Pacheco Journal of Marketing Management, 7(1), pp. 12-24
DOI: 10.15640/jmm.v7n1a2      URL: http://dx.doi.org/10.15640/jmm.v7n1a2
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Mediation Role of Internal Customer’s Satisfaction in the Indirect Link between Internal Marketing, External Customer’s Satisfaction and Organizational Long Run Effectiveness: Role of Trust and Motivation Doman GNOUFOUGOU Journal of Marketing Management, 7(1), pp. 25-40
DOI: 10.15640/jmm.v7n1a3      URL: http://dx.doi.org/10.15640/jmm.v7n1a3
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Empirical Studies: COA Effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market Suey Chau, David Ko, E Pang, Yeung Po Lan Journal of Marketing Management, 7(1), pp. 41-61
DOI: 10.15640/jmm.v7n1a4      URL: http://dx.doi.org/10.15640/jmm.v7n1a4
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Empirical Studies on Luxury Handbags on Product Involvement and Purchase Intention by Mainland Tourist Suey Chau, David Ko, Yang Xueqi Journal of Marketing Management, 7(1), pp. 62-75
DOI: 10.15640/jmm.v7n1a5      URL: http://dx.doi.org/10.15640/jmm.v7n1a5
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The Advertising Effectiveness: Fighting Between Ecommerce and Traditional Retailers--An Empirical Study Chiang-Nan Chao; Yanni Ping, Ph. Ds; Yingchuan Wang Journal of Marketing Management, 7(1), pp. 76-82
DOI: 10.15640/jmm.v7n1a6      URL: http://dx.doi.org/10.15640/jmm.v7n1a6
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Does a Mixed Online Consumer Review Lead to Neutral or Ambivalent Evaluation? Junsang Lim, Yun Lee Journal of Marketing Management, 7(1), pp. 83-93
DOI: 10.15640/jmm.v7n1a7      URL: http://dx.doi.org/10.15640/jmm.v7n1a7
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Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty Anthony Koschmann Journal of Marketing Management, 7(1), pp. 94-104
DOI: 10.15640/jmm.v7n1a8      URL: http://dx.doi.org/10.15640/jmm.v7n1a8
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Contemporary Marketing Management: Under a Brazilian executive perspective Luciana Faluba Damázio, João Luiz Soares, Helena Belintani Shigaki, Carlos Alberto Gonçalves Journal of Marketing Management, 7(1), pp. 105-119
DOI: 10.15640/jmm.v7n1a9      URL: http://dx.doi.org/10.15640/jmm.v7n1a9
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A Proposed Model for Factors Affecting Consumers ' Impulsive Buying Tendency in Shopping Malls Dr. Mohamed Ali Barakat Journal of Marketing Management, 7(1), pp. 120-134
DOI: 10.15640/jmm.v7n1a10      URL: http://dx.doi.org/10.15640/jmm.v7n1a10
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I-Digital: A look from Semiotics of Culture Eliane Davila dos Santos, Dr. Ernani Cesar de Freitas, Denise Castilhos de Araújo Journal of Marketing Management, 7(1), pp. 145-154
DOI: 10.15640/jmm.v7n1a12      URL: http://dx.doi.org/10.15640/jmm.v7n1a12
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The Impact of Refugee Related Marketing Strategy on Consumers’ Attitudes and Intentions: A Cross-Cultural Examination Samer Elhajjar, Ph.D; Jaber Shouib Alesmail, Ph.D. Journal of Marketing Management, 7(1), pp. 155-161
DOI: 10.15640/jmm.v7n1a13      URL: http://dx.doi.org/10.15640/jmm.v7n1a13
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