Home > Marketing Management > Vol 6 No 1 June 2018

Volume 6 Issue 1
June 2018

How Does the Quality of Concessions at an NFL Game Affect Fan Satisfaction and Behavior? Analysis of Fan Perceptions Ricard W. Jensen, Richard E. Haskell Sr., Brian V. Larson Journal of Marketing Management, 6(1), pp. 1-18
DOI: 10.15640/jmm.v6n1a1      URL: http://dx.doi.org/10.15640/jmm.v6n1a1
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Marketing Content that Resonates: An Exploratory Investigation of College Students’ “Favorite” Marketing Content Charles L. Martin, Marilyn H. Martin Journal of Marketing Management, 6(1), pp. 19-29
DOI: 10.15640/jmm.v6n1a2      URL: http://dx.doi.org/10.15640/jmm.v6n1a2
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An Examination of the Motivations for Sponsorship of Gay Games IX David Hack Journal of Marketing Management, 6(1), pp. 30-40
DOI: 10.15640/jmm.v6n1a3      URL: http://dx.doi.org/10.15640/jmm.v6n1a3
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Collaborative Consumption: A Quantitative Research in Light of the Conscious Consumption of Car Sharing Users Leandro da Silva Nascimento, Lucimário Ferraz Soares de Lima, Francisco Vicente Sales Melo Journal of Marketing Management, 6(1), pp. 41-54
DOI: 10.15640/jmm.v6n1a4      URL: http://dx.doi.org/10.15640/jmm.v6n1a4
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Water Consumer Behaviors and Contextual Factors: Brazil and Canada Comparative Analysis Andréia de Fátima Hoelzle Martins, Daiane Medeiros Roque Ferreira, Afonso Augusto Teixeira de Freitas de Carvalho Lima, Marco Aurélio Marques Ferreira, Danilo de Oliveira Sampaio Journal of Marketing Management, 6(1), pp. 55-69
DOI: 10.15640/jmm.v6n1a5      URL: http://dx.doi.org/10.15640/jmm.v6n1a5
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The Utilization of Manual & Automated PPC Bidding Strategies in the B2C Ecommerce Sector Braden Vernon, MBA Journal of Marketing Management, 6(1), pp. 70-79
DOI: 10.15640/jmm.v6n1a6      URL: http://dx.doi.org/10.15640/jmm.v6n1a6
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An Empirical Test of a Model of Resistance to Political Marketing Samer Elhajjar Journal of Marketing Management, 6(1), pp. 80-89
DOI: 10.15640/jmm.v6n1a7      URL: http://dx.doi.org/10.15640/jmm.v6n1a7
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Buying Decision in the Consumers of Automatic Motorcycle in Yogyakarta, Indonesia Amron Amron Journal of Marketing Management, 6(1), pp. 90-96
DOI: 10.15640/jmm.v6n1a8      URL: http://dx.doi.org/10.15640/jmm.v6n1a8
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Meanings Associated with Car Consumption by Middle-Aged Women in the Emerging Middle Class Tonny Kerley de Alencar Rodrigues, Nicholas Longo e Silva Journal of Marketing Management, 6(1), pp. 97-107
DOI: 10.15640/jmm.v6n1a9     URL: http://dx.doi.org/10.15640/jmm.v6n1a9
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