Home > Marketing Management > Vol 4 No 2 December 2016

Volume 4 Issue 2
December 2016

Market Orientation and Worker Type: Knowledge Workers vs. Talent Workers and Their Influence on the Organization Dawn Mrozak Mueller; Pradeep Gopalakrishna Journal of Marketing Management, 4(2), pp. 1-23
DOI: 10.15640/jmm.v4n2a1      URL: http://dx.doi.org/10.15640/jmm.v4n2a1
View Abstract | Full Text (PDF)
Marketing Myopia – An Update (How Theodore Levitt Changed Our World? A Look at the Impact on Corporate Management after Five Decades) Luke C. Ng Journal of Marketing Management, 4(2), pp. 24-34
DOI: 10.15640/jmm.v4n2a2      URL: http://dx.doi.org/10.15640/jmm.v4n2a2
View Abstract | Full Text (PDF)
Antecedents of Channel Choice in Business-To-Business Professional Services:Focus on the Insurance Sector Tamer Asaad, D.B.A. Journal of Marketing Management, 4(2), pp. 35-48
DOI: 10.15640/jmm.v4n2a3      URL: http://dx.doi.org/10.15640/jmm.v4n2a3
View Abstract | Full Text (PDF)
The Role of Permission on Purchase Intention in Mobile Marketing in Banking Patria Laksamana Journal of Marketing Management, 4(2), pp. 49-56
DOI: 10.15640/jmm.v4n2a4      URL: http://dx.doi.org/10.15640/jmm.v4n2a4
View Abstract | Full Text (PDF)
The Influence of Demographic Characteristics on Service Quality Perceptions Dr. Jerome Christia; Dr. Aaron Ard Journal of Marketing Management, 4(2), pp. 57-62
DOI: 10.15640/jmm.v4n2a5      URL: http://dx.doi.org/10.15640/jmm.v4n2a5
View Abstract | Full Text (PDF)
Social Interactivity and Its Impact on a User's Approach Behavior in Commercial Web Sites: A Study Case of Virtual Agent Presence Sihem Ben Saad, Fatma Choura Abida Journal of Marketing Management, 4(2), pp. 63-80
DOI: 10.15640/jmm.v4n2a6      URL: http://dx.doi.org/10.15640/jmm.v4n2a6
View Abstract | Full Text (PDF)
How to Create Brand Love in Private Label: The Role of Satisfaction as Intervening Variable Aditya Pandowo Journal of Marketing Management, 4(2), pp. 81-91
DOI: 10.15640/jmm.v4n2a7      URL: http://dx.doi.org/10.15640/jmm.v4n2a7
View Abstract | Full Text (PDF)
The Influence of Consumer Ethnocentrism, Perceived Value and Brand Credibility on Purchase Intention: Evidence from Indonesia’s Banking Industry Patria Laksamana Journal of Marketing Management, 4(2), pp. 92-99
DOI: 10.15640/jmm.v4n2a8      URL: http://dx.doi.org/10.15640/jmm.v4n2a8
View Abstract | Full Text (PDF)
Brand Switching Behavior in Indian Wireless Telecom Service Market Dr. Uppu V. Adinarayana Rao, Dr. Pujari V.C.S.M.R, Dr. Raghava Rao Gundala Journal of Marketing Management, 4(2), pp. 100-109
DOI: 10.15640/jmm.v4n2a9      URL: http://dx.doi.org/10.15640/jmm.v4n2a9
View Abstract | Full Text (PDF)