Home > Marketing Management > Vol 2 No 3 4 December 2014

Volume 2 Issue 3 & 4
December 2014

If we Build it will they Stay?: User Generated Content and Website Effectiveness Larry Chiagouris, Michelle A. Williams Journal of Marketing Management, 2(3&4), pp. 01-14
DOI: 10.15640/jmm.v2n3-4a1      URL: http://dx.doi.org/10.15640/jmm.v2n3-4a1
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A Social Media Experiential Learning Project to Engage Students and Enhance Learning in Retailing C. M. Sashi Journal of Marketing Management, 2(3&4), pp. 15-26
DOI: 10.15640/jmm.v2n3-4a2      URL: http://dx.doi.org/10.15640/jmm.v2n3-4a2
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Correlating the Social Media Functionalities to Marketing Goals and Strategies Reza Motameni, Richard Nordstrom Journal of Marketing Management, 2(3&4), pp. 27-48
DOI: 10.15640/jmm.v2n3-4a3      URL: http://dx.doi.org/10.15640/jmm.v2n3-4a3
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Constructing a Consumption Model for Malaysian Consumers Yaty Sulaiman, Nik Kamariah Nik Mat, Noor Hasmini Abd Ghani Journal of Marketing Management, 2(3&4), pp. 49-60
DOI: 10.15640/jmm.v2n3-4a4      URL: http://dx.doi.org/10.15640/jmm.v2n3-4a4
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Do you not know Our Brand? The Perceptions of Consumers of Decorative Candles Tonny Kerley de Alencar Rodrigues, Ana Alice Vilas Boas, Jaime Alves da Silva, Keully Yasmim Moreira de Carvalho Journal of Marketing Management, 2(3&4), pp. 61-72
DOI: 10.15640/jmm.v2n3-4a5      URL: http://dx.doi.org/10.15640/jmm.v2n3-4a5
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