Home > Marketing Management > Vol 2 No 1 March 2014

Vol. 2 No. 1; March 2014

Chinese Apparel Branding: A Case of Melody
Ostapenko, Nikolai
Abstract | Full Text (PDF) | Pages: 01–14
Still Sparkling: The Phenomenon of Bottled Water—An Irish Context
Hayley Collins, Dr. Angela Wright
Abstract | Full Text (PDF) | Pages: 15-31
Slovak Consumers’ Attitudes toward Foreign versus Domestic Brands
Lucia Vilčeková
Abstract | Full Text (PDF) | Pages: 33-42
ICT And New Trends In Consumer Behavior - New Experiential Knowledge, Opportunities or Challenges for Intermediaries
Iris Mihajlović
Abstract | Full Text (PDF) | Pages: 43-64
Determinants of Students’ Interest in Sales Job as Potential Profession: An Empirical Investigation in Malaysia
Muhammad Khalilur Rahman, Dr. Md. Abdul Jalil, Md. Arphan Ali, Abdullah-Al-Mamun, S.D. Robel, Md. Moklesur Rahman
Abstract | Full Text (PDF) | Pages: 65-79
Human Capital and Best Practice Management Adoption of among Small Scale Maize Farmer in Bantaeng District, Indonesia
Sri Sasmita Dahlan, Palmarudi Mappigau, Siiti Khaerani
Abstract | Full Text (PDF) | Pages: 81-96
Influence of Cultural, Social and Marketing Factors on the Buying Behavior of Telecom Users: A Comparative Study of Rural, Semi-Urban and Urban Areas in and Around Chandigarh
Inderjeet Sethi, AS Chawla
Abstract | Full Text (PDF) | Pages: 97-110