Home > Marketing Management > Vol 11 No 1 June 2023

Volume 11, Issue 1
June 2023

Marketing and Service Language(s): Considerations Revisited Charles L. Martin, Ph.D Journal of Marketing Management, 11(1), pp. 1-11
DOI: 10.15640/jmm.v11n1a1      URL: http://dx.doi.org/10.15640/jmm.v11n1a1
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Financial Institutions and Use of Social Media: An Analysis of the Largest Banks in the U.S. and Europe Thaís Helen Sena, Cristiana F. De Muylder, Júlio Viana, Emílio M. Arruda Filho, Olaf Reinhold Journal of Marketing Management, 11(1), pp. 12-21
DOI: 10.15640/jmm.v11n1a2      URL: http://dx.doi.org/10.15640/jmm.v11n1a2
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Conspiracy Theories and Merchants of Doubt: Exploration of an Implicit Link Gilles Paché Journal of Marketing Management, 11(1), pp. 22-27
DOI: 10.15640/jmm.v11n1a3      URL: http://dx.doi.org/10.15640/jmm.v11n1a3
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More than Just a Game: When European Football Looks to the North American Franchising Model Gilles Paché Journal of Marketing Management, 11(1), pp. 28-40
DOI: 10.15640/jmm.v11n1a4      URL: http://dx.doi.org/10.15640/jmm.v11n1a4
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