Volume 12, Issue 1
June 2024
| “The Relevance of Mapping the Customer Journey: Every Touchpoint Can Be a Moment of Truth”
Omar Chabán, Ph.D; Miguel A. Ruz-Mendoza, Ph.D
Journal of Marketing Management, 12(1), pp. 1-8 DOI: 10.15640/jmm.v12n1a1 URL: http://dx.doi.org/10.15640/jmm.v12n1a1 |
| View Abstract | Full Text (PDF) |